It is hard to believe that ghd products are some of the most sought-after and discussed items in the in the history of the style industry since 2001. Their hair straighteners have been revered with the industry, consistently keeping up their promise of delivering a good hair day.
Funnily enough, ghd actually originate from a British owned company based in Yorkshire. Martin Penny, the managing director of ghd, describes himself as an ‘accidental entrepreneur’. A hairdresser friend of his suggested to buying the rights to some of the first styling irons in existence he received from a South Korean investor. These first of a kind straighteners achieved a look that anyone with kinky to curly hair yearned for. Their ceramic straighteners were industry-changers and began the straightening trend. Over the years their straighteners have improved with additions such as curved barrels which are more proficient at getting you that special look.